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Lifestyle Factors

Lifestyle factors play a significant role in the development of heart disease. The contribution of smoking, poor diet, obesity and physical inactivity to CHD is well known and it is estimated that more than 50% of the reduction in CHD deaths nationally over the past decade is due to improvements in lifestyle factors.

Currently, detailed lifestyle information for our residents is not available. A Wirral-wide lifestyle survey is, however, underway and the findings will provide us with up-to-date data on smoking rates, physical activity and dietary habits. This information will then be used to target health promotion and primary prevention interventions where there is the greatest need. In the meantime, data from the Health Survey for England can provide some information on relevant lifestyle factors.

Smoking

The overall prevalence of smoking in England is currently estimated at 28%. This increases markedly in both men and women from Social Class I (least deprived) to Social Class V (most deprived). In Wirral, around 26% of the population smoke (approximately 67,000 people). Smoking levels across Wirral correlate closely with deprivation and CHD death rates in that the most deprived wards also have the highest proportion of smokers. Indeed, several of the most deprived wards have twice the smoking rates of the least deprived.

Data from the Wirral Smoking Cessation Service indicate that between April 2000 and March 2001, 1416 smokers set a quit date. Over 50% of these were validated as non-smoking at four weeks. The majority of referrals were made by General Practitioners (GPs) and the two most deprived PCGs, Birkenhead and Wallasey, are responsible for almost 80% of the activity to date. Although the Smoking Cessation Service provides a valuable role, it is unlikely to be able to help more than a relatively small proportion of smokers on Wirral. For this reason, a comprehensive approach to tackling smoking is required that targets smoking prevention as well as cessation. This could include the development, with partner organisations across Wirral, of a local tobacco policy to address smoking in public places and at work; advertising; and sales to children. Targeting our efforts at those areas with the highest proportion of smokers is likely to reap the most benefits (see figure 7).

Figure 7. Map showing prevalence of smoking across Wirral, by ward

Physical activity

The results from a recent survey involving the Wirral Citizen's Panel, indicate a population that is fairly inactive. The main form of physical activity reported by respondents was walking and lack of time appeared to be the main reason for not being more active. One solution would be to introduce programmes that help individuals incorporate physical activity into their daily lives. Such initiatives should also include appropriate transport policies and encouraging people to cycle or walk to work, for example.

Diet and overweight

The level of obesity has been increasing in England for both men and women for some time. Data from the Health Survey for England show that the prevalence is higher in women (18%) than men (15%). In Wirral, however, obesity was higher in males (18%) than females (14%). Recent research has also demonstrated that overweight and obesity are increasing in young children living in Wirral. This is a particular cause for concern. The need to ensure that healthy foods such as fresh fruit and vegetables are readily available and affordable, especially in more deprived areas is, therefore, essential.


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